The Most-Popular Auto Brands on Facebook, Ranked

There is no direct correlation between vehicle sales and Facebook “likes,” as the chart below demonstrates.
A year or so ago, when queried about the controversial “spindle” grille treatment that was proliferating through the Lexus model lineup, a Lexus representative responded simply, “We’re just glad to be a part of the conversation.”
Per Lexus, the love-it/hate-it response to the new front fasciae was the subject of all sorts of chatter, especially in social media, and that sort of brand awareness is very difficult to come by.
To what extent carmakers assign assets toward building social-media awareness is difficult to assess, and likely varies greatly by brand. But what we can look at are the results of those efforts. Collected here is a list of auto brands ranked by the number of Facebook “likes” each has accumulated.
One of the first things we learn from this list is that there is no direct correlation between sales and Facebook likes. For example, while Toyota can boast fewer than 3 million likes, the nameplate was good for more than 2 million U.S. sales in 2015. Meanwhile, Ferrari, which sold just 2100 cars stateside last year, lays claim to more than 16 million Facebook likes.
More analysis can be done with these numbers. It would be interesting to know how difficult it is for a mainstream brand to court social media enthusiasm versus a brand with a luxury or performance fan base.
We’ve collected these numbers before. If you’d like to see how these same brands ranked back in 2014 and 2012, just follow those links.
Brand | Facebook Likes | |||
Most-Popular Mainstream Brands | ||||
Volkswagen | 26,632,490 | |||
Mercedes-Benz | 20,115,041 | Volkswagen | 26,632,490 | |
BMW | 19,212,877 | Nissan | 16,173,500 | |
Ferrari | 16,220,806 | Mini | 10,954,813 | |
Nissan | 16,173,500 | Jeep | 4,880,901 | |
Jaguar | 14,681,061 | Chevrolet | 4,412,780 | |
Land Rover | 13,342,280 | |||
Lamborghini | 11,959,518 | Most-Popular American Brands | ||
Mini | 10,954,813 | |||
Porsche | 10,435,303 | Jeep | 4,880,901 | |
Audi | 9,067,318 | Chevrolet | 4,412,780 | |
Aston Martin | 6,621,854 | Ford | 3,476,397 | |
Maserati | 5,069,214 | Dodge | 3,457,062 | |
Jeep | 4,880,901 | Ford Trucks | 1,679,329 | |
Chevrolet | 4,412,780 | |||
Bugatti | 4,218,079 | Most-Popular German Brands | ||
Honda | 4,114,384 | |||
Rolls-Royce | 4,053,066 | Volkswagen | 26,632,490 | |
Lexus | 3,625,308 | Mercedes-Benz | 20,115,041 | |
Ford | 3,476,397 | BMW | 19,212,877 | |
Dodge | 3,457,062 | Porsche | 10,435,303 | |
Infiniti | 3,104,062 | Audi | 9,067,318 | |
Toyota | 2,866,822 | |||
Cadillac | 2,807,841 | Most-Popular Asian Brands | ||
Bentley | 2,292,421 | |||
Subaru | 2,089,511 | Nissan | 16,173,500 | |
Mitsubishi USA | 2,033,111 | Honda | 4,114,384 | |
Mazda | 2,021,662 | Lexus | 3,625,308 | |
Ram | 1,870,327 | Infiniti | 3,104,062 | |
Hyundai | 1,858,303 | Toyota | 2,866,822 | |
Ford Trucks | 1,679,329 | |||
GMC | 1,684,971 | Most-Popular Truck Brands | ||
Volvo | 1,662,515 | |||
Tesla | 1,563,534 | Land Rover | 13,342,280 | |
Chevrolet Trucks | 1,554,423 | Jeep | 4,880,901 | |
Acura | 1,021,170 | Ram | 1,870,327 | |
Lincoln | 950,659 | Ford Trucks | 1,679,329 | |
Chrysler | 911,801 | GMC | 1,684,971 | |
Fiat USA | 893,956 | |||
Kia | 881,835 | Most-Popular “New” Brands | ||
Buick | 708,548 | |||
Faraday Future | 347,065 | Tesla | 1,563,534 | |
Lotus | 325,597 | Fiat USA | 893,956 | |
Scion | 244,165 | Faraday Future | 347,065 | |
Karma | 83,163 | Karma | 83,163 | |
Mobility Ventures | 26,359 | Mobility Ventures | 26,359 | |
Genesis | 7,670 |
Auto Brands on Facebook
Featured
Auto Shows
Steve & Johnnie’s Road Tests
Topics
- 30+ mpg
- Australia
- AWD/4WD
- Best Buys
- Big & Tall Friendly
- Brands and Marketing
- Brazil
- Canada
- Car Care
- Car Spotter Challenge
- China
- Classic Car Ads
- Classic Cars
- Color
- Commercial Vehicles
- Concept Cars
- Connectivity
- Convertibles
- Cool Things
- Corvette
- Crossovers/SUVs
- Design
- Diesel
- Dogs
- Electric Vehicles
- Engines
- Favorite Car Ads
- First Look
- First Spin
- Forgotten Concept
- Fuel Economy
- Future Cars
- Future Collectibles
- Gasoline/Fuel
- Green Technology
- Humor
- Hybrids
- Industry News
- Luxury Vehicles
- Mexico
- Models and Toys
- Money Matters
- Motorsports
- Muscle Cars
- Music
- Mustang
- Off-Road
- Pickup Trucks
- Plug-in Hybrids
- Police/Law Enforcement
- Quick Look
- Quizzes
- Review Flashback!
- Russia
- Safety
- Shopping
- Sporty/Performance Cars
- Station Wagons
- Stellantis
- Steve & Johnnie's Road Tests
- Technology
- Test Drive
- TV and Movie Cars
- Vehicles That Nearly Were
- Winter Driving
Vehicle Makes
- Acura
- Alfa Romeo
- AMC
- Aston Martin
- Audi
- Bentley
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Daewoo
- Daihatsu
- Datsun
- DeSoto
- Dodge
- Edsel
- Ferrari
- Fiat
- Fisker
- Ford
- Genesis
- GMC
- Honda
- Hummer
- Hyundai
- Infiniti
- Isuzu
- Jaguar
- Jeep
- Karma
- Kia
- Lamborghini
- Land Rover
- Lexus
- Lincoln
- Lotus
- Lucid
- Maserati
- Mazda
- Mercedes-Benz
- Mercury
- Mini
- Mitsubishi
- Nissan
- Oldsmobile
- Packard
- Peugeot
- Plymouth
- Pontiac
- Porsche
- Ram
- Renault
- Rivian
- Rolls-Royce
- Saab
- Saturn
- Scion
- Shelby
- Simca
- Smart
- SRT
- Studebaker
- Subaru
- Suzuki
- Tesla
- Toyota
- Volkswagen
- Volvo