1977 Jeep CJ-7

1977 Jeep CJ-7

The Jeep brand has gone through its share of owners. Consumer Guide Editor Jack Stewart details the off-road brand’s chain of custody in his excellent piece, Is There a Jeep Curse?

One “curse” that keepers of the brand have battled is that of usage. The general public too often uses “Jeep” to describe any 4WD or off-road vehicle regardless of its brand of manufacturer.

The word jeep (lowercase) is in the Scrabble dictionary, for example, and is allowed by most spell-check software.

But where the Jeep name may suffer from the ambiguities of casual-use language, the brand itself does not. No vehicle brand is better known and few products are more easily recognized.

Collected here are ten of our favorite Jeep ads. If you have a favorite, please let us know which it is.

Oh, and the 1958 “Maverick Special” Jeep Station Wagon seen below? That specially priced model was named for the hit TV show Maverick which Jeep sponsored.


1957 FC-150

1957 Jeep FC-150 Ad

1957 Jeep FC-150 Ad


1958 Station Wagon

1958 Maverick Jeep Station Wagon

1958 “Maverick Special” Jeep Station Wagon ad


1959 Universal CJ

1959 Jeep Universal CJ

1959 Jeep Universal CJ ad


1960 Jeep “Family”

1960 Jeep Full-Line Ad

1960 Jeep Full-Line Ad


1966 Wagoneer

1966 Jeep Wagoneer ad

1966 Jeep Wagoneer ad

More Jeep: Why I Want Another CJ-7


1969 Jeepster

1967 Jeep Jeepster ad

1967 Jeep Jeepster ad


1974 Cherokee

1974 Jeep Cherokee

1974 Jeep Cherokee


1977 CJ “Golden Eagle”

1977 Jeep Golden Eagle

1977 Jeep CJ “Golden Eagle” ad


1983 Wagoneer Limited

1983 Jeep Grand Cherokee ad

1983 Jeep Wagoneer Limited ad


1986 Comanche

1986 Jeep Comanche ad

1986 Jeep Comanche ad

More classic ads

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