Posts from ‘Classic Ads’
Ford Motor Company’s Mercury division was taken from us in 2011. The brand’s demise came during a flurry of marque terminations, and was bracketed by the shutdown of Pontiac (2010) and the final model year of Saab (2012).
Though hard to pinpoint exactly, Mercury’s market position probably hewed most closely to GM’s Oldsmobile division, though both brands drifted at different times between being slightly sporty to being more luxury focused.
If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.
Maybe it was just the prevailing atmosphere of the Eighties, but when the Chevrolet Corvette was redesigned for 1984, it was no longer a muscle-bound sports car. Instead, it was marketed as a high-tech marvel.
In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.
Given how socially vilified cigarettes and other tobacco products are today, it may be difficult for people much under the age of 40 to recall a time when smoking was not only generally accepted, it was openly promoted.
Sometime in 1959 or 1960, Allstate produced and shipped to policy holders a delightful booklet of helpful car-care hints. The digest-sized, 96-page publication, titled Money-Saving Facts for Car Owners, is packed with useful information, including a chapter on the wisdom of using premium gas, and another that deals with checking your fan belt.
Question: When was the last time your auto-insurance company mailed you anything other than a bill?
Even the most casual car person knows that GM stands for General Motors. It’s a tidy acronym that can spare journalists and message-board users alike a little time and effort.
by Don Sikora
Note: The following story was excerpted from the December 2017 issue of Collectible Automobile magazine.
.In the late Eighties, Japanese automakers introduced four-wheel steering to the U.S. market. The first car Americans could buy with such a system was the 1988 Honda Prelude Si 4WS. Mindful of the old adage that nobody remembers who was second, let us suggest the 1988 Mazda 626 Turbo 4WS as cheap wheels.