You searched for: madness

Apr
12
1955 Packard Caribbean

1955 Packard Caribbean

What price luxury? If you were shopping for a new car in 1955, that number was approximately $3000. It was around that dollar amount that the vehicles we might now describe as premium starting kicking in.

Mar
22
1970 Buick GSX

1970 Buick GSX

Per Wikipedia, “Muscle car is a term for high-performance American coupes, usually but not limited to rear-wheel drive and fitted with a large displacement V8 engine. General Motors introduced the first proper muscle car in 1949. The term originated for 1960s and early 1970s special editions of mass-production cars which were designed for drag racing.

Feb
16
1976 Oldsmobile Print Ad, Jim Beckwith, Coupes of 1976

1976 Oldsmobile Delta 88 Crown Landau

Much was made of the fact that, as of 2019, battery-electric vehicles (BEVs) outsold cars equipped with manual transmissions. And, if you’re of the save-the-manuals movement, this was distressing news, no doubt.

Jan
04
Car Ads from 2002

2002 Chevrolet Trailblazer

I joined the Consumer Guide team the summer of 2002. That means that, in just a few months, I will have been writing about cars full-time for 20 years. I mention this because I have only recently begun to consider just how much the automotive landscape has changed in the past two decades.

Dec
03
Mercury Villager Nautica

Mercury Villager Nautica

According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”

Nov
11
Automotive Aerodynamics

1932 Rockne

Instead of fumbling with task of explaining the concept of aerodynamics myself, I will simply lift some copy from the Porsche 924 ad seen below. Per Porsche:

Oct
30
1973 Porsche 914

1973 Porsche 914

I recall a time, oh, 38 years ago, when my folks forbade me from driving to a friend’s house because it was raining. At the time, even if I believed that rain in any way made driving more dangerous, I wasn’t prepared to admit it. Besides, real car guys were unafraid of driving in snow, at night, and through downpours. Honestly, I still enjoy driving around through fresh snow.

Oct
21
1989 Ford Thunderbird SC Ad, Sports Car Ads

1989 Ford Thunderbird SC Ad

We don’t normally ask readers to work too hard when they’re checking out classic car ads, but we do have an observation to share: The sporty Fords of the late Eighties were available with a fascinating array of engines.

Sep
29
 Car Ads Featuring Brakes

1986 Chevrolet Corvette

In terms of general statistical sexiness, brake performance has long taken a backseat to acceleration. Horsepower numbers are fun, 0-60-mph and quarter-mile times are fun. But braking? Most car guys know that reaching 60 mph from a stop in less than 6 seconds is an impressive feat. How many folks, I wonder, know what a decent time would be for coming to a complete stop from 60 mph?

Sep
14
Cowboys in Classic Car Ads

1957 Plymouth

In his 2012 book Fractured Times: Culture and Society in the Twentieth Century, historian Eric Hobsbawm noted, “In terms of literary pedigree, the invented cowboy was a late romantic creation. But in terms of social content, he had a double function: he represented the ideal of individualist freedom pushed into a sort of inescapable jail by the closing of the frontier and the coming of the big corporations.”