One thing Dodge lacks that Chevrolet and Ford have always enjoyed is a memorable—and arguably beloved—brand logo. The Chevy “bowtie” is genuinely iconic, while Ford’s script-in-blue-oval marker as much a symbol of American freedom as it is a trademark.
Dodge had the “fratzog,” but it came and went in the Sixties, with little fanfare and less emotion. Today’s parallel-red-line logo, which is intended to emulate fender racing stripes, is a little too simple to these eyes, and not evocative of anything of value.
But even without a memorable badge, Dodge cars have earned a place in the hearts of many Americans. A maker of muscle cars, an historic competitor to Pontiac, and a value vehicle priced just above the “low-cost three,” Dodge is a brand with a very loyal following.
For those loyalists, and anyone who just loves classic car advertising, we have amassed ten of our favorite Dodge magazine ads.
As always, we haven’t tried to tell the brand history in just ten ads—Dodge’s story is just too rich. Instead, we’ve collected a random sample of stuff we enjoy looking at.
1929 Dodge Senior Coupe
1950 Dodge De Luxe and Special De Luxe
1955 Dodge Lancer
1967 Dodge Coronet
1969 Dodge Polara
1973 Dodge Charger
1976 Dodge Aspen
1978 Dodge Magnum XE
1981 Dodge Aries