It wasn’t until 1920 that American women were allowed to vote in national elections. As galling as that may seem in retrospect, it took some elements of society far longer to embrace those of us without Y-chromosomes as the decision-making equals of men. You probably already know where this is going…
Auto marketers–not just American–were especially transparent in their disregard for women, choosing through the Fifties and Sixties (and well into the Seventies) to appeal to men in their advertising. For a collection of car ads featuring doting, approving women, click here.
Still, women were periodically targeted directly by car makers, with mixed and sexist result. Here we’ve collected five fabulous pieces of auto brochure cover art, each of which is conspicuously male free. Please check out these women in car brochures:
20 Top-Rated Car Brands by Women
Taming the Fairer Sex: Classic Car Ads and Submissive Women
Women in Car Brochures