Posts from ‘Aston Martin’
The business world took notice when, in early 2008, Indian billionaire Ratan Tata added Jaguar and Land Rover to his vast industrial portfolio. The acquisition proved to be a source of pride for Indian nationals, many of whom delighted in the irony that India, once a subject of the British Crown, was now in control of a pair of storied English luxury brands.
Why would Aston Martin, a British company known for building ultra-luxury high-performance coupes, contract with Japanese automaker Toyota to build an Aston-branded version of one of the smallest, least-powerful Toyota-built cars on the market? Turns out there’s a good answer to that question, but it gets a little complicated.
If you were paying attention to marketing in 1984, you likely remember Apple’s landmark television advertisement “1984.” The computer maker’s ad portrayed a dystopian world chillingly similar to the one conceived by George Orwell in his horrifying 1949 novel of the same name.
One sure way to load your inbox with nasty emails is to publish a list of ugly cars. I caught the most flack for selecting the Toyota Celica as one of five nasty-looking rides for my 1995-2004 list. Please be sure to check that out.
Consumer Guide Automotive editors are a discerning bunch. When rating vehicles in the category of Acceleration, they have to be blown away—almost literally—before they will bestow a perfect score of 10. Horsepower is not enough; editors look for a car that’s quick from a stop and delivers smooth, linear power.
In celebration of 50 years of James Bond films. (Dr. No was released on October 5, 1962.)
For about as long as I can remember, plastic model-car kits have been part of my life. Some of my earliest memories of my mom involve the two of us working on a model kit at the kitchen table. I still have a 1/43-scale 1969 AMX she helped me build around 1974.
Aston Martin will soon be 100 years old. Except for its tenure under Ford ownership (1987-2007), Aston has not had the resources of a major automaker backing it up. In fact, for much of its history, the company has been underfunded and in and out of bankruptcy. In spite of its financial instability, Aston has built fast, beautifully crafted cars that have inspired fierce loyalty from owners. Today, Aston is independent again, but it has solid financial backing from the Mideast.