With the Detroit rollout of its updated G37 compact sedan, Inifiniti puts in motion the wheels of what it hopes represents a new era of simplified model naming. See, the new G37 isn’t a G at all. It’s a Q—a Q50 to be exact.
The marketing folks at Nissan’s luxury brand have decided that its current portfolio of model names—FX37, QX56, M56, and so on—are doing more to confuse customers than to inform them. So, beginning with the 2014 model year, each Infiniti model will enjoy what the automaker hopes is a simpler, easier-to-remember name.
From 2014 onward, all car models will sport a model name beginning with Q. All crossovers and trucks will have names beginning with QX. Here’s the breakdown:
Was: G37 Sedan
Compact Coupe and Convertible
Was: G37 Coupe and Convertible
Becomes: Q60 Coupe and Convertible
Was: M37, M35h, and M56
7-Passenger Midsize Crossover
5-Passenger Midsize SUV
Was: FX37 and FX50