If you’re an auto manufacturer and want to be more popular, here’s how to do it: Build. Fast. Cars.
In our scan of Facebook pages, we found that the seven most-popular automakers all specialized in speed. In contrast, Buick, long associated with the early-dinner crowd, finished 31st.
The Most-Popular Auto Brands on Facebook, Ranked
Below is the number of Facebook “likes” (as of August 22, 2012) for car companies that sell vehicles in the United States.
Facebook “Likes” by Automaker
- BMW, 11,017,259
- Ferrari, 9,215,159
- Mercedes-Benz, 8,151,254
- Audi, 5,664,175
- Porsche, 4,444,784
- Lamborghini, 3,876,705
- Mini, 3,150,198
- Jeep, 2,776,952
- Honda, 2,204,437
- Kia, 2,039,078
- Aston Martin, 1,792,979
- Jaguar, 1,390,530
- Lexus, 1,378,993
- Dodge, 1,371,649
- Chevrolet, 1,307,160
- Volkswagen USA, 1,262,607
- Cadillac, 1,213,677
- Toyota USA, 1,134,551
- Nissan, 1,020,500
- Subaru, 828,272
- GMC, 705,394
- Mazda, 679,593
- Ford Trucks, 655,056
- Infiniti, 534,988
- Fiat, 524,050
- Rolls-Royce, 494,049
- Land Rover, 478,873
- Volvo, 458,175
- Maserati, 457,119
- Hyundai, 432,293
- Buick, 424,231
- Mitsubishi, 402,859
- Chrysler, 378,515
- Ram, 375,546
- Bentley, 355,203
- Suzuki, 215,471
- Lincoln, 164,741
- Scion, 128,321
- Acura, 92,148
- Maybach, 75,151
- Lotus, 66,925
- Bugatti, 23,281
Vehicles With 100,000 Facebook Likes
Among vehicles sold in the U.S., almost all have an official or unofficial Facebook page. Those vehicle pages with at least 100,000 likes are listed below. Though many cars have more than one page, we included just the most popular page.
- Ford Mustang, 4,328,070
- Chevrolet Camaro, 2,974,804
- Audi R8, 1,294,124
- BMW X5, 999,042
- Chevrolet Corvette, 978,361
- Land Rover Range Rover, 862,798
- Mitsubishi Lancer Evolution, 845,104
- Lamborghini Aventador, 680,298
- Dodge Challenger, 650,803
- Audi A4, 557,453
- Ford Focus, 469,935
- Porsche 911, 458,055
- Chevrolet Sonic, 457,165
- Toyota Prius, 403,095
- Lamborghini Gallardo, 390,910
- Bugatti Veyron, 354,613
- Fiat 500, 284,731
- Ford Fiesta, 252,914
- Ford Explorer, 220,822
- BMW X6, 196,052
- Chevrolet Volt, 188,556
- Nissan Leaf, 183,784
- Ford Fusion, 182,702
- Honda CR-V, 171,124
- Subaru Impreza STI, 159,081
- Kia Soul, 150,210
- Mini Countryman, 144,221
Next on the list is Dodge Charger (98,343).
Facebook Face Off: Auto-Brand Winners and Losers of the Past 18 Months
