Posts from ‘Hot Laps’
It’s all about the launch.
That was the lesson we learned when Dodge invited a group of journalists up to US 131 Motorsports Park in Martin, Michigan, to pilot its new Challenger SRT Demon down a gen-u-ine drag strip – complete with burn-out box, gooey starting-line surface, staging lights, and a full quarter-mile run. The real deal. Personally, it was the first time I’d ever driven a car on a drag strip … at least, one that didn’t have center stripes and a grossly ignored speed-limit sign (don’t tell the feds). We also learned that getting the launch right is not nearly as easy as one might think.
A thorough test drive is always an important part of any new-vehicle buying experience. However, when it comes to high-end performance cars and enthusiast buyers, a run-of-the-mill dealership test drive on city streets isn’t always sufficient to truly show off the vehicle’s capabilities. Luxury manufacturers realize this, and most of them offer a variety of brand-specific “driving experience” events that range from complimentary half-day product samplings to expensive, multiple-day high-performance-driving instruction courses. These events are held at various racetracks and private country club-style road courses around the country, usually during the summer months. Manufacturers get to showcase their current offerings and do a bit of direct marketing. Enthusiasts and prospective buyers get a dose of professional instruction and a supervised high-performance test-drive opportunity that’s (briefly) unconstrained by those pesky speed limits and traffic laws.
Many of us dream of being a race-car driver, but the money and time spent is often so prohibitive that most of us don’t bother. Thankfully, a new class of racing is emerging: the B-Spec class. This category is comprised of subcompact and compact cars lightly modified for racing. Even though it is an emerging segment, B-Spec racing is officially sanctioned by various motorsports associations, including World Challenge, GRAND-AM, the Sports Car Club of America (SCCA), and the National Auto Sport Association (NASA).