For years, the Jeep division of Stellantis has enjoyed strong and growing sales, and, thanks to a reputation for off-road prowess and military performance that dates back to World War II, enviable pricing power, as well.
2025 Jeep Compass Prices
But thanks to competition from Ford in the form of the Bronco SUV, well-publicized reliability issues, and pricing that was out of line with similar products, Jeep has seen its U.S. market share erode in recent years.
Jeep ‘s U.S. sales peaked at 973,000 sales in 2018, but have fallen since. For 2023 the Stellantis truck brand notched just 643,000 units sold, a whopping 34-percent plunge since its peak.
Jeep Sales
Part of that sales decline was self-inflicted, as Jeep, as part of a house-cleaning move, eliminated the subcompact Renegade and midsize Cherokee from its showrooms. The move hurt overall sales figures, but also removed a lot of confusing product- and price overlap from the brand’s U.S. portfolio.
Jeep continues to sell the popular and pricey near-luxury Grand Cherokee and Grand Cherokee L crossovers, as well as the premium Wagoneer and Grand Wagoneer large SUVs. The Wagoneer models, introduced for 2022, sold slowly at first, but have been gaining momentum in recent quarters. The Grand Wagoneer, which is priced in line with the Cadillac Escalade, is an important profit generator for the brand.
Competition
Of course, Jeep still sells its rugged Wrangler SUV, and the related Gladiator pickup truck. Though still popular, the Wrangler has taken a direct sales hit from Ford. The Ford Bronco, new for 2021, has proven popular with consumers, cutting into Wrangler’s category dominance. In the first half of 2024, Jeep sold 77,000 Wranglers, down from 85,000 in the first half of 2023.
And while Jeep did drop the high-volume Renegade and Cherokee, the compact Compass soldiers on into 2025, now with revised pricing designed to improve the entry-level crossover’s appeal.
2025 Jeep Compass Prices
For 2025, Compass prices are slashed by up to $2000. Have a look:
- Compass Sport: $27,495 (no change)
- Compass Latitude: $29,795 (-$1970)
- Compass Limited $33,840 (-$1500)
- Compass Trailhawk $33,990 ($1500)
Note that the Latitude Lux trim level, offered for 2024, has been dropped for 2025.
Future Jeeps
While cutting Compass prices should improve the brand’s low-end market appeal, the adjustment will probably not fully compensate for the volume lost by eliminating the Renegade and Cherokee.
Jeep management has boldly promised to improve U.S. sales to 1.5 million by 2027. For this, Jeep will need new product, and new product is on the way:
Coming this fall is the brand’s first all-electric model, the Wagoneer S. A premium EV crossover, the S should inject some excitement—if not significant sales volume—into the Jeep lineup. Due a few months later is the Recon, an all-electric SUV with promised off-road capabilities that mirror those of the vaunted Wrangler.
Also promised at a later date is an all-electric small crossover starting at just $25,000. We’re not clear on why Stellantis would channel an affordable EV through the Jeep distribution system—and not, say, Dodge—but a cheap EV could certainly goose sales in much the same way the Bolt EV did for Chevrolet.
Also promised, though details are sketchy, is a midsize crossover priced below the Grand Cherokee, but larger than the discontinued Cherokee. As Jeep has never really had a crossover positioned against the likes of the high-volume Toyota Highlander or Honda Passport, it is this yet-unnamed vehicle that could bring the brand the most volume growth.
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