You searched for: Sexy
Advertising to men used to be a lot easier than it is now. From an article on 602communications.com, “Marketing to men has changed immensely over the years. Just putting a hot chick up on a motorcycle using your product doesn’t cut it anymore when advertising to men. The key here is to really dig deep down and figure out what men really want to feel about themselves.”
Volvo showed a pair of crossovers at the Los Angeles Auto Show: one in its U.S. debut, the other in its world debut.
In no particular order, the things I like to look at are cars, women, camera equipment, cars, and women. Actually, that list was pretty close to being in order. Flip the first two items and I think we’re set. Some guys might substitute golf equipment for the camera stuff, or maybe fishing gear, but I suspect my list is not otherwise uncommon.
There was a long period where the words sexy and sedan simply didn’t belong in the same sentence. Some might argue that the pair can describe classic-era Cords and Duesenbergs, but wouldn’t you still rather have the 2-door version?
Class: Premium Midsize Car
Miles Driven: 245
Fuel Used: 10.2
If you were a Volkswagen fan in America in the early Seventies, and you were looking for something sporty to drive, you were kind of out of luck. There was the coachbuilt-body Karmann Ghia—a car which was arguably gorgeous, but not really all that sporty. Mechanically identical to the contemporaneous Beetle, the Karmann Ghia was more of a casual touring car—it was a little too slow, and its handling a little too pedestrian, to be engaging. However, Brazilian VW fans of the day had it a little better.
This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concepts topic, please shoot us a line or leave a comment below.