You searched for: Sexy
Advertising to men used to be a lot easier than it is now. From an article on 602communications.com, “Marketing to men has changed immensely over the years. Just putting a hot chick up on a motorcycle using your product doesn’t cut it anymore when advertising to men. The key here is to really dig deep down and figure out what men really want to feel about themselves.”
Volvo showed a pair of crossovers at the Los Angeles Auto Show: one in its U.S. debut, the other in its world debut.
In no particular order, the things I like to look at are cars, women, camera equipment, cars, and women. Actually, that list was pretty close to being in order. Flip the first two items and I think we’re set. Some guys might substitute golf equipment for the camera stuff, or maybe fishing gear, but I suspect my list is not otherwise uncommon.
There was a long period where the words sexy and sedan simply didn’t belong in the same sentence. Some might argue that the pair can describe classic-era Cords and Duesenbergs, but wouldn’t you still rather have the 2-door version?
It’s a maxim, a song title, and something your friends might have tried to tell you before a blind date: It’s what’s inside that counts. For a car dealer trying to maneuver a would-be car buyer into a test drive, it’s all about the cabin experience.