If you were a drinking-age partygoer back in the early Seventies, 1973 was your year. First, the Bad Boys from Boston–Aerosmith–dropped their first album. Second, A Milwaukee brewer introduced what would become the official beverage of fraternities nationwide: Miller Lite.
It was a good year for the American auto industry too, as automakers racked up their third consecutive year of substantial sales growth. The Chevrolet brand went along for the ride, moving a healthy 3.4 million cars and trucks–enough to claim a 24-percent share of the U.S. market.
For Chevy, 1973 was also a year marked by the production of simple, uniform sales brochures for each of its models. For your consideration, we have collected most of those brochures here.
If you have any of these in your collection, let us know. It’s always good to make note of what collectors find worth holding on to.