Model-Year Madness! 10 Classic Ads From 1983

1983 Ford Thunderbird
I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.
I remember every one of the print ads seen here, and well recall the buzz surrounding the all-new Ford Thunderbird. The new ‘Birds were slow to show up at the service station, but I saw them on the road—and was more fascinated than actually infatuated. (I wasn’t quite ready for the aero look.) Instead, things like turbocharged Volvos were more my thing, much like the one in the ad below.
To celebrate 1983, I have amassed ten classic print ads—and one TV spot—for your consideration. If you remember spending time with any of the vehicles seen here, please tell us about it. The place to leave comments is down below.
10 Classic Ads From 1983
Buick Riviera

1983 Buick Riviera Ad
Buick Skyhawk

1983 Buick Skyhawk Ad
Dodge/Plymouth Vista

1983 Dodge/Plymouth Vista Ad
Ford Thunderbird

1983 Ford Thunderbird Ad
GMC Jimmy and S-15 Jimmy

1983 GMC Jimmy and S-15 Jimmy Ad
Model-Year Madness! 10 Classic Ads From 1982
Mercury Marquis

1983 Mercury Marquis Ad
Mercury Grand Marquis

1983 Mercury Grand Marquis Ad
Oldsmobile Ninety-Eight

1983 Oldsmobile Ninety-Eight Ad
Subaru GL-10

1983 Subaru GL-10 Ad
Volvo Turbo

1983 Volvo Turbo Ad
Model-Year Madness! 10 More Classic Ads From 1982
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