Posts from ‘Forgotten’
This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.
Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.
Car and truck engines are designed in a relatively small number of cylinder configurations. Inline 4-cylinder and V6 engines are easily the most common, with V8 mills coming in third in popularity.
People can be dismissive of market research, but there are plenty of times when a company needs to take the pulse of potential customers, making certain that they have a handle on that group’s wants and needs.
One relatively easy way for an auto manufacturer to spur the sales of a given model is to play around with the trim levels offered.
If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.
Fact: You can’t sell a station wagon in the United States anymore. Fact: You can dress a station wagon up like an SUV and sell that, as evidenced by the popular Subaru Outback.
Americans tend to enjoy their engine cylinder counts in even numbers. Engines of 4-, 6-, and 8 cylinders have powered an overwhelmingly large majority of the vehicles ever sold in the U.S, and for good reason.
Long before the automotive Asian Invasion, German carmakers were happily and successfully selling vehicles in the U.S. The official importation of Mercedes-Benz vehicles began in 1952, though the company’s cars were imported independently for decades prior.