According to the text, this 1970 AMC AMX is priced comparably to a “loaded Mustang or Camaro.”
Automakers tend to avoid talking price at the national level. That’s why it was relatively uncommon to see prices in magazine ads. At the local dealer level, however, that’s where the haggling begins. There’s little more entertaining to a car guy than to find the car ads in an old newspaper. We’ll have to post a collection of those some time soon, too.
With the average transaction price of a new vehicle hovering around $32,000, the prices in these ads now seem a little quaint. But the real charm is in the small print. Apparently “loaded” once meant that a car came with headrests (see the AMC ad above).
Car Ads with Prices
1939 Plymouth
At the time, it was understood that this 1939 Plymouth was one of the “low-price three.”
Stop-and-Go Madness! A Gallery of Classic Car Ads Featuring Brakes
1957 Almquist Sable
This 1957 Almquist Sable seemed like a deal, until you realized you still had to build it.
Bow-Tie Madness! 12 Classic Chevrolet Ads
1970 AMC Gremlin
Per the ad, it’s a good thing this 1970 AMC Gremlin weights 765 pounds more than a VW.
Kenosha Madness! 10 Classic AMC Ads
1980 Porsche 928
There’s little chance Porsche approved of this dealer price selling a 928. The bargain above is a 1980 model, which can also be leased for about $700 a month.
My name is Don Sikora, and I’m a recovering Renault Fuego owner.
1989 Hyundai Excel
And, it wasn’t a Yugo. Around this time Hyundai was also promising $1500 for any trade in. This ad appeared in 1989.
Check out the Consumer Guide Car Stuff Podcast
Car Ads with Prices
Car Ads with Prices
