Car Ads with Prices

According to the text, this 1970 AMC AMX is priced comparably to a “loaded Mustang or Camaro.”

Automakers tend to avoid talking price at the national level. That’s why it was relatively uncommon to see prices in magazine ads. At the local dealer level, however, that’s where the haggling begins. There’s little more entertaining to a car guy than to find the car ads in an old newspaper. We’ll have to post a collection of those some time soon, too.

With the average transaction price of a new vehicle hovering around $32,000, the prices in these ads now seem a little quaint. But the real charm is in the small print. Apparently “loaded” once meant that a car came with headrests (see the AMC ad above).

More classic car ads

Car Ads with Prices

1939 Plymouth

Car Ads with Prices

At the time, it was understood that this 1939 Plymouth was one of the “low-price three.”

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1957 Almquist Sable

Car Ads with Prices

This 1957 Almquist Sable seemed like a deal, until you realized you still had to build it.

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1970 AMC Gremlin

Car Ads with Prices

Per the ad, it’s a good thing this 1970 AMC Gremlin weights 765 pounds more than a VW.

Kenosha Madness! 10 Classic AMC Ads


1980 Porsche 928

Car Ads with Prices

There’s little chance Porsche approved of this dealer price selling a 928. The bargain above is a 1980 model, which can also be leased for about $700 a month.

My name is Don Sikora, and I’m a recovering Renault Fuego owner.


1989 Hyundai Excel

Car Ads with Prices

And, it wasn’t a Yugo. Around this time Hyundai was also promising $1500 for any trade in. This ad appeared in 1989.

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Car Ads with Prices

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Car Ads with Prices