Posts from ‘Classic Car Ads’
For as relatively new a form of communication as television is, the content broadcast via that medium ages incredibly quickly. In terms of style and language, it may be difficult to tell a book written in 1920 from one penned a couple of decades later. Television history, however, is well defined by rather short epochs, and none is more easily recognizable or uniquely self contained than the Eighties.
“What about the Javelin?”
Available between 1968 and 1974, the AMC Javelin would be, based on total production, the rarest of the cars we refer to as pony cars. That said, it’s possible the Javelin is among the most beloved—at least among readers of Collectible Automobile magazine.
Most Americans have a fairly myopic view of the off-road-vehicle world. Ask any of us what the most popular 4×4 on the planet is and you’ll get the answer “Jeep” nine times out of ten. Not that Jeep is a bad answer–the Wrangler remains one of the most capable rock pounders you can purchase–but despite the Jeep brand’s power, there are markets where it isn’t all that well established.
It was in 1975 that Chrysler introduced its first “small car,” the Cordoba. Before that, the brand had never ventured too far adrift from a model lineup of generously proportioned luxury cars that were based on a uniform full-size platform.
When the Smart ForTwo was introduced for the 2008 model year, uninformed detractors of the diminutive two-seater devoted considerable energy to worrying about how unsafe such a small car would be in a crash. Count my mother among them.
Ford Motor Company’s Mercury division was taken from us in 2011. The brand’s demise came during a flurry of marque terminations, and was bracketed by the shutdown of Pontiac (2010) and the final model year of Saab (2012).
Though hard to pinpoint exactly, Mercury’s market position probably hewed most closely to GM’s Oldsmobile division, though both brands drifted at different times between being slightly sporty to being more luxury focused.
If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.
Maybe it was just the prevailing atmosphere of the Eighties, but when the Chevrolet Corvette was redesigned for 1984, it was no longer a muscle-bound sports car. Instead, it was marketed as a high-tech marvel.
In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.
Given how socially vilified cigarettes and other tobacco products are today, it may be difficult for people much under the age of 40 to recall a time when smoking was not only generally accepted, it was openly promoted.