1953 Packard Clipper

1953 Packard Clipper

There’s no question that Packard is out of business, but there is some disagreement as to when the company really wrapped things up. Though the Packard brand officially died after 1958, some purists consider 1956 to be the marque’s final year, as that was the last time the automaker built its own cars based on its own designs and technology.

For 1957, Packard-branded products were essentially rebadged Studebaker cars, a turn of events that many brand loyalists found—and still find—offensive.

Packard had purchased Studebaker in 1953, rightly assuming that the latter company could provide access to the growing low- and mid-price segments. The merger was also seen as a way to help both companies reduce costs, as each was having difficulty keeping pace with the larger Detroit-based car builders.

Whether or not you consider the ’57 and ’58 models “real” Packards doesn’t matter all that much. Even in light of the fact they were just well-trimmed Studebakers, you have to admit they were pretty cool. (See the 1958 Packard Hawk ad below.)

Here we have amassed ten classic Packard print ads and one classic TV ad for your consideration. Let us know if you have a favorite.

More classic-car ads



1927 Packard Ad

1927 Packard Ad (Packard Eight)



1932 Packard Ad

1932 Packard Ad (Sport Phaeton)



1940 Packard Ad

1940 Packard Ad (One-Ten Touring Sedan)



1946 Packard Ad

1946 Packard Ad (Clipper)

What if Lincoln, Chrysler, Cadillac, and AMC Had Designed the 1957 Packard?



1948 Packard Ad , Woodie

1948 Packard Ad



1951 Packard Ad

1951 Packard Ad

Photo Feature: 1952 Packard Pan American



1953 Packard Ad

1953 Packard Ad (Clipper)



1955 Packard Ad

1955 Packard Ad



1956 Packard Ad

1956 Packard Ad (Patrician, Four Hundred, and Caribbean)



1958 Packard Hawk

1958 Packard Ad (Hawk)

South Bend Madness! 10 Classic Studebaker Ads

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