1961 International pickup ad, Classic Pickup Truck Advertising
1961 International Ad

America’s attitude toward pickup trucks has changed a little in the past few decades. At one point, owning a pickup was a point of pride and humility–a sort of “If it was good enough for my daddy, it’s good enough for me” kind of thing.

Today, the attitude is more along the lines of, “American truck, hell yeah!” That mentality comes largely sans humility, as the average transaction price on a new pickup is now around $44,000, according to the folks at Chevrolet.

The pickup trucks of the Sixties are as different from the trucks of today as a Zenith console Hi-Fi is from an iPhone. Though the mission of both trucks is theoretically the same, the newer trucks suffer from what the military calls “mission creep.”

The average Sixties pickup was rear-wheel drive, powered by a straight-six engine paired with a manual transmission, and usually equipped with little more than the occasional AM radio.

For 2016, every single half-ton pickup sold in the U.S. will be delivered with an automatic transmission, and most will be V8 powered. Additionally, about half of those trucks will be equipped with 4WD or AWD.

To celebrate an era of simpler trucks, we’ve amassed ten years’ worth of classic 1960s pickup ads. Below, please find one ad from each year from 1960 to 1969. If you’ve ever spent time with one of these workhorses, tell us about it.

More classic ads


1960 Studebaker

1960 Studebaker Pickup Ad
1960 Studebaker Ad


1961 International

1961 International Pickup Ad
1961 International Ad


1962 Chevrolet

1962 Chevrolet Pickup Ad
1962 Chevrolet Ad

’70s Madness! 10 Years of Classic Pickup Truck Ads


1963 GMC

1963 GMC Pickup Ad
1963 GMC Ad


1964 Dodge

1964 Dodge Pickup Ad
1964 Dodge Ad


1965 Ford

1965 Ford Truck Ad, Twin I Beam
1965 Ford Ad


1966 Jeep

1966 Jeep Gladiator Ad
1966 Jeep Ad

The Chevrolet Brochure Covers of 1973


1967 Ford

1967 Ford Pickup Ad
1967 Ford Ad


1968 Chevrolet

1968 Chevy Truck Ad
1968 Chevrolet Ad


1969 GMC

1969 GMC Ad
1969 GMC Ad

Convoy Madness! 12 Classic CB-Radio Ads

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