![1961 International pickup ad, Classic Pickup Truck Advertising](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/Screen-Shot-2016-08-18-at-2.33.42-PM.png)
America’s attitude toward pickup trucks has changed a little in the past few decades. At one point, owning a pickup was a point of pride and humility–a sort of “If it was good enough for my daddy, it’s good enough for me” kind of thing.
Today, the attitude is more along the lines of, “American truck, hell yeah!” That mentality comes largely sans humility, as the average transaction price on a new pickup is now around $44,000, according to the folks at Chevrolet.
The pickup trucks of the Sixties are as different from the trucks of today as a Zenith console Hi-Fi is from an iPhone. Though the mission of both trucks is theoretically the same, the newer trucks suffer from what the military calls “mission creep.”
The average Sixties pickup was rear-wheel drive, powered by a straight-six engine paired with a manual transmission, and usually equipped with little more than the occasional AM radio.
For 2016, every single half-ton pickup sold in the U.S. will be delivered with an automatic transmission, and most will be V8 powered. Additionally, about half of those trucks will be equipped with 4WD or AWD.
To celebrate an era of simpler trucks, we’ve amassed ten years’ worth of classic 1960s pickup ads. Below, please find one ad from each year from 1960 to 1969. If you’ve ever spent time with one of these workhorses, tell us about it.
1960 Studebaker
![1960 Studebaker Pickup Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/Screen-Shot-2016-08-18-at-3.33.03-PM-756x1024.png)
1961 International
![1961 International Pickup Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/Screen-Shot-2016-08-18-at-3.37.37-PM-778x1024.png)
1962 Chevrolet
![1962 Chevrolet Pickup Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1962.png)
’70s Madness! 10 Years of Classic Pickup Truck Ads
1963 GMC
![1963 GMC Pickup Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1963-802x1024.png)
1964 Dodge
![1964 Dodge Pickup Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1964-.png)
1965 Ford
![1965 Ford Truck Ad, Twin I Beam](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1965.png)
1966 Jeep
![1966 Jeep Gladiator Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1966-697x1024.png)
The Chevrolet Brochure Covers of 1973
1967 Ford
![1967 Ford Pickup Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1967-736x1024.png)
1968 Chevrolet
![1968 Chevy Truck Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1968.png)
1969 GMC
![1969 GMC Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2016/08/1969.png)