Cars in Liquor Ads, Donald Healey
Auto designer Donald Healey as seen in a Lord Calvert Canadian whiskey ad.

If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.

But while most of us are certain to avoid liquor when we’re actually driving, we can certainly enjoy a snort or two while simply appreciating the cars and trucks we love.

In fact, liquor marketers have no qualms about the associating booze, cars, and good times.

[youtube https://www.youtube.com/watch?v=JP-0lhyv-Tc]

Collected here are ten classic liquor ads, each of which features at least one automobile. As you might expect, there’s no open hooch in the cars–most of the vehicles are just there to look good.

All of these ads come from a time before the Drink Responsibly campaign was instituted, which sort of adds to their charm.

If you have a favorite “beer-and-a-Buick” ad that you recall, please tell us about it. The place to leave comments is down below.

Nicotine Madness! A Gallery of Cars in Cigarette Ads

 

Budweiser Beer

Budweiser Racing Ad
Budweiser Beer Ad

 

Coors Beer

Coors Beer Racing Ad
Coors Beer Ad

 

Lord Calvert Canadian Whiskey

Lord Calvert Canadian Whiskey Ad
Lord Calvert Canadian Whiskey Ad

 

Martell Cognac

Martell Cognac Ad
Martell Cognac Ad

 

Martini & Rossi Vermouth

Martini & Rossi
Martini & Rossi Vermouth Ad

More classic car ads

 

Michelob Beer

Vintage Michelob Ad
Michelob Beer Ad

 

Rheingold Beer

Rheingold Beer Ad
Rheingold Beer Ad

 

Ronrico Rum

Ronrico Rum Ad
Ronrico Rum Ad

 

Ronrico Rum

Ronrico Rum Ad
Ronrico Rum Ad

 

Seipp Beer

Seipp Beer
Seipp Beer Ad

Pony-Car Madness! 10 Classic Firebird Ads

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