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No kidding, Hummer is back–or at least the name is. Read on…
When General Motors dropped the Hummer brand from its lineup at the end of 2010, few could have imagined the nameplate would ever make a comeback. Hummer was so closely associated with excessive consumption and short-sighted corporate management that the moniker would seem forever doomed to the ashcan of automotive history.
Hummer H3T Alpha
by John Biel
Note: The following story was excerpted from the December 2018 issue of Collectible Automobile magazine.
Hummer was badly wounded in 2008, first by the rapid rise in gasoline prices and then by the increasingly shaky economy. Ultimately, though, the brand was a casualty of General Motors’s June 1, 2009, bankruptcy filing, and with it went an intriguing vehicle that was snuffed out soon after its arrival.
Review Flashback: 2001 Hummer H1
2001 Hummer H1
Created for the U.S. military, the High Mobility Multipurpose Wheeled Vehicle (HMMWV, and more colloquially, Humvee) was engineered as a replacement for the M151 jeep vehicles and other light trucks that were previously the Armed Forces’ primary modes of light-duty transportation.
One and Out: The 2009 Hummer H3T
2009 Hummer H3T
General Motors wasn’t the only company to have its financial frailty exposed by the 2008 financial meltdown, but it was among the corporate giants that very nearly didn’t survive the crisis. Saddled with more brands than Mike and Carol Brady had kids, it became clear that Sophie’s Choice-level decisions needed to be made.
Hummer H2
We at Consumer Guide often let major anniversaries slip by unnoticed, instead paying undue attention to lesser milestones. In keeping with that fine tradition, we honor the introduction of the poster child for wasteful motoring. And yes — it really has been ten years since you first saw a Hummer H2.
Did the Hummer H3 Get a Bum Rap?
2009 Hummer H3 Alpha
History has been unkind to the Hummer brand, and for the most part, rightly so. It would be hard to point at any General Motors project that better demonstrated a culture of commercial crassness, environmental tone-deafness, and just plain shortsightedness.
Quick Look: 2006 Hummer H1 Alpha
2006 Hummer H1 Alpha
This military-themed SUV from General Motors’ Hummer division gets a new engine and transmission for what the company says is H1’s final model year.
Quick Look: 2000 AM General Hummer
2000 AM General Hummer
AM General started selling the civilian version of the U.S. Army’s newest run-about vehicle in 1992. Since then it has remained a vehicle purchased by two groups of people: those looking for ultimate off-road ability and the ultra-rich seeking the ultimate status symbol.
2020 Nissan Titan SL Crew Cab in Cardinal Red Metallic Tricoat (a $395 option)
2020 Nissan Titan SL Crew Cab
Class: Large Pickup
Miles driven: 366
Fuel used: 26.5 gallons
