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1934 Studebaker Commander Four-Door Sedan
Note: The following story was excerpted from the August 2017 issue of Collectible Automobile magazine
From the Speedway Comes Their Stamina, From the Skyway Comes Their Style” was the tagline for Studebaker advertising in 1934. The skyway reference was an attempt to tie Studebaker’s streamlined styling to aviation. The speedway reference was more grounded in fact.
1955 Willys Utility Wagon
Note: The following story was excerpted from the August 2017 issue of Collectible Automobile magazine
After building 362,841 four-wheel-drive 1⁄4-ton military scout cars—the legendary “jeep”—during World War II, Willys needed something to sell postwar. A civilian version of the Willys MB was introduced, but the company wanted something more mainstream.
1941 Dodge WC-18 Ambulance
Note: The following story was excerpted from the August 2012 issue of Collectible Automobile magazine
Of the many things Chrysler Corporation manufactured for American and Allied military services during World War II, perhaps the ones most likely to be still seen today are four-wheel-drive trucks produced by Dodge. They were manufactured in an array of body types for myriad battlefield tasks, and military-vehicle collectors still covet and preserve examples that have survived the ravages of war and time.
1955 Chevrolet Corvette “Duntov Mule”
Note: The following story was excerpted from the August 2012 issue of Collectible Automobile magazine
As the Chevrolet Corvette’s 60th birthday approaches, it’s easy to forget the two-seater wasn’t a muscular, race-winning sports car from the start. Rushed into production with a “Blue-Flame” six and Chevy’s Powerglide automatic transmission, the car that wowwed Motorama crowds in New York in early ’53 was a tough sell little more than a year later. The addition of Chevy’s new V8 engine in 1955 really didn’t help Corvette sales.
1955 Studebaker E7
Note: The following story was excerpted from the December 2018 issue of Collectible Automobile magazine
Studebaker got off to a good start in the postwar truck market with the 1949 R-series trucks that had fresh styling by Robert E. Bourke. While running boards were still prominently displayed on the competing new designs from the Big Three brands, Bourke’s truck cab looked more modern with the running boards concealed under the doors.
Photo Feature: 1968 Dodge Dart GTS
Dodge Dart GTS Convertible Coupe
Note: The following story was excerpted from the April 2011 issue of Collectible Automobile magazine
During the Sixties, the automobile market fractured into several different segments within the overall market. To be successful, most marques could no longer rely on a single one-size-fits-all strategy.
Photo Feature: 1960 Edsel Ranger
1960 Edsel Ranger
by Don Sikora II
Note: The following story was excerpted from the April 2011 issue of Collectible Automobile magazine
Introduced by the Ford Motor Company in September 1957, Edsel was Ford’s attempt to capture a larger portion of the medium-price new-car market. But by the start of the 1960 model year, the brand was on very shaky ground.
1959 Buick LeSabre Convertible
Note: The following story was excerpted from the December 2015 issue of Collectible Automobile magazine
The latest Buick commercials feature surprised individuals who exclaim “That’s not a Buick!” when confronted by one of the marque’s new vehicles, implying how much the brand has changed in recent years even if people’s perceptions of it haven’t yet. In 1959, Buick could have used the same tagline.
1971 Toyota Celica ST Hardtop Coupe
Note: The following story was excerpted from the December 2015 issue of Collectible Automobile magazine
In 1971, Toyota introduced its Celica sport coupe, a car that many automotive magazines compared to the original Ford Mustang. By 1971, Mustang had grown eight inches longer and 600 pounds heavier than the ’65 original. (Ford President Lee Iacocca realized this was too big for a “ponycar” and had a much smaller Mustang in the pipeline.) Meanwhile, import coupes such as the Celica, Opel Manta, and Mercury Capri catered to those who wanted a sporty car that was smaller than the early Seventies ponycars.
1961 Plymouth Belvedere Four-Door Sedan
Note: The following story was excerpted from the June 2017 issue of Collectible Automobile magazine
Plymouth spent the early Sixties in crisis mode. Sales of the 1960 Plymouths had been disappointing. Although the 1961 car was a continuation of the 1960 body shell, it got a complete makeover. Only the roof and doors were carried over—all other sheetmetal was new.
