1964 Pontiac/Acadia
1964 Acadian Beaumont

It’s very easy to forget the Canadian auto market. At first glance, the folks up north seem to buy the same cars we Americans do, at about the same rate and for about the same prices. As it turns out, that’s not entirely correct.

With a population of about 36 million people, Canada is around 11 percent the size of the U.S. And, with annual auto sales of about 2 million vehicles, Canadians purchase about 11 percent as many cars and trucks as Americans do. So, what’s the difference in two markets?

Well, for one thing, there’s Chevrolet. The bow-tie brand holds a commanding 12 percent of U.S. market share, but just under 8 percent of the Canadian market. And then there’s Hyundai. The Korean brand scored about 4 percent of the U.S. market in 2016, but claimed a whopping 7 percent of Canadian sales—almost as many as did Chevy.

The Canadian Auto Brochure Power Quiz

Variances of this type have long characterized the Canadian new-car market, and help explain why, from time to time, American carmakers have tweaked showroom offerings to better suit the specific needs and wants of the auto buyers north of the border.

At a quick glance, it seems as if Canadian shoppers have a fondness for vehicles positioned slightly below Chevrolet, and between Chevrolet and Pontiac. For this reason, Pontiac often offered unique car models priced just under those Americans see in showrooms.

Canadian buyers also have a preference for budget-priced cars, which is one reason why Hyundai entered into the Canadian market years before showing up in the U.S. Additionally, low-cost imports—including Russian Ladas—could be had in Canada, but not down here in the States.

So, for your consideration, we have collected ten cool Canadian-specific auto print ads, and one low-budget TV spot. Please check them all out.

And, if you’ve ever seen or spent time with one of these Canadian specials, please tell us about it. The place for comments is under the last car ad below.

More classic car ads


1911 Canadian

1911 Canadian Ad
1911 Canadian Ad


1950 Meteor

1950 Meteor Ad
1950 Meteor Ad


1954 Fargo

1954 Fargo Ad
1954 Fargo Ad


1954 Mercury Trucks

1954 Mercury Truck Ad
1954 Mercury Ad


1956 Buick

1956 Buick Ad
1956 Buick Ad

Kremlin Madness! 10 Classic Eastern-Bloc Car Ads


1957 Monarch

1957 Monarch Ad
1957 Monarch Ad


1964 Acadian

1964 Acadian Ad
1964 Acadian Beaumont Ad


1972 Firenza

1972 Firenza Ad
1972 Firenza Ad


1975 Pontiac

1975 Canadian Pontiac Ad
1975 Pontiac Parisienne Ad


1982 Lada

1982 Canadian Lada Ad
1982 Lada Ad

Classic (C)architecture: Chicago’s Historic Motor Row

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