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Consumer Guide Car Stuff Podcast
Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.
What If…1955 Ford Crown Ranchero

1955 Ford Crown Ranchero
Two of Ford Motor Company’s most memorable vehicles of the Fifties were introduced within a couple years of each other. Launching for 1955 as the flagship of Ford’s dramatically restyled passenger-car line, the Crown Victoria two-door hardtop brought a new level of glamour and style to the brand. Two years later, the 1957 Ford Ranchero melded the passenger car and the pickup truck into a “best of both worlds” proposition—at least for some shoppers.

What if America’s independent automakers would have offered true station wagons in the early 1950s?
By Frank Peiler
At the dawn of the 1950s, the American new-car market was running strong. The pent-up consumer demand caused by the World War II production hiatus had not yet been sated, and sales were booming for Detroit’s “Big Three” and numerous independent American automakers. And, as Americans moved to the suburbs in greater numbers, “family hauler” station wagons were becoming more popular at Chrysler, Ford, and General Motors. Ford was particularly successful—its expanded roster of all-new-for-1952 wagons would go on to be the number-one-selling wagon line for many years.

1957 Ford Ranchero and some of Collectible Automobile Publisher Frank Peiler’s “what-if” designs.
By Frank Peiler
Back in 1956, Ford was preparing for the introduction of their all-new 1957 models, and what an introduction it would be! Not just one line of cars, but two. The large cars were the Fairlane and Fairlane 500, which were built on a 118-inch wheelbase They were available as four-door hardtops and sedans, two-door hardtops and sedans, and a 500 two-door convertible. Later in the model year came the Skyliner retractable-hardtop convertible.

1954 Rolls-Royce Silver Wraith by Vignale (L), and some of Collectible Automobile Publisher Frank Peiler’s “what-if” designs.
By Frank Peiler
I recently came across a couple photos of a 1954 Rolls-Royce Silver Wraith with a one-off body built by the Italian coachbuilder Vignale. This car was special ordered by a New Jersey man named Joseph J. Maschuch, and it was finished in the spring of 1955.

1963 Buick Riviera (L), and some of Collectible Automobile Publisher Frank Peiler’s “what-if” designs.
By Frank Peiler
Buick’s 1963 Riviera is widely considered to be one of the most beautiful cars ever produced by any auto manufacturer. This svelte personal-luxury hardtop coupe artfully blended American and British style, and it changed the Buick brand’s somewhat stodgy image almost overnight. General Motors styling chief William L. Mitchell freely admitted to borrowing some of the ’63 Riviera’s key design elements. Its razor-edge roof styling, for instance, was inspired by certain 1950s English custom bodywork.

1952 Mercedes-Benz W194 race car (L), and some of Collectible Automobile Publisher Frank Peiler’s “what-if” designs.
By Frank Peiler
It was early 1952 when Mercedes-Benz was in the midst of developing the 300SL sports car. The skeletal frame, drivetrain and suspension were beautifully engineered masterpieces. However, the original form-follows-function body looked like a half-used bar of soap with a cap stuck on top. Let’s say that in this post-WWII era of rebuilding, there wasn’t much of a design department at Mercedes-Benz that the company could turn to.
Our Favorite Oldsmobiles (Gallery)

1954 Oldsmobile
There are two things that the Editors of Consumer Guide respond to faster than all other things. It’s not fire, threat of personal harm, or even the promise of paid time off that elicits prompt action.
My Favorite Grilles: Fifties Edition

Is your favorite grille on Frank’s list?
Collectible Automobile publisher Frank Peiler has been working around automotive publications since the early Seventies, but his love of cars goes back much further than that.
10 Coolest Dashboards of the 50s

1955 Packard
by Frank Peiler
In the early days of the automobile, dashboards were just that: wooden planks onto which gauges and switches were mounted.
By the early Thirties, wood dashboards were replaced by steel, and designers began to take an interest in the collection of dials and knobs located there.