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1960 Chevrolet Corvair Concept, Studebaker Design

1960 Chevrolet Corvair “what if” concept

By Frank Peiler

Studebaker introduced its Lark series of compact cars for 1959. Though fresh looking, the Lark wasn’t really as new as it seemed to be. Since Studebaker was strapped for cash, the company’s strategy with the Lark lineup was to update its six-year-old basic body structure with newly styled–and significantly shorter–front and rear sheetmetal.

1947 Studebaker Wagon Concept,

Studebaker almost offered a wagon for 1947. Here’s what it might have looked like…

By Frank Peiler

Just after World War II, Studebaker was readying its radical new postwar cars for introduction to a car-hungry public. There would be a nearly complete range of body styles available–from two-door sedans to convertibles–but no station wagons, even though a prototype four-door woodie wagon was featured in a LIFE magazine article.

Bizzaro World Corvette

What if another manufacturer had created their own version of 1953 Chevrolet Corvette?


Frank Peiler, Consumer Guide Automotive’s Publisher Emeritus, is back for another round of  “What If” design studies. This time, Frank envisions what the 1953 Chevrolet Corvette might have looked like if it had been designed by Studebaker, Hudson, Packard, Nash, Dodge, Ford, or Kaiser. For more of Frank’s “What If?” artwork, check out his blogs on the 1957 Mercury, 1957 Packard, Cord 810, and Lincoln Continental.

1965 Ford Mustang Drawings

What if…the Mustang had been penned by a company other than Ford?

By Frank Peiler

Little did anyone know that the Ford Mustang would be such a big hit. The first-ever pony car spawned a segment that would soon include the Chevrolet Camaro, Pontiac Firebird, Mercury Cougar, AMC Javelin, and Dodge Challenger, to name a few.

1957 Continental Mark II

What if a company other than Ford had designed the 1956-1957 Mark II? Frank Peiler answers that question. In this case, Chrysler gets a shot at the legendary Continental coupe.

by Frank Peiler

It’s just my opinion, but I think that the 1956-57 Continental Mark II was one of the best designs to come out of Detroit (Dearborn) in the 20th Century, or at least post World War II.  Its clean, dignified, uncluttered lines were in sharp contrast to the flamboyant chrome-laden cars of the day.

1955 Hudson, by Citroen, 1955 Hudson Drawings

What if another manufacturer had created their own version of the ’55 Hudson?

By Frank Peiler

Anybody who knows a little something about automotive history knows that Hudson merged with Nash in 1954 to form American Motors.  As a result, AMC had to come up with a new Hudson in record time to make the 1955 model year.  The design department at Nash did a very good job transforming the Ambassador/Statesman into the  new Hudson.  The car didn’t look much like a Hudson, and it certainly didn’t handle at all like previous “step-down” Hudsons, but the design was a refreshing change from the old and tired car.  However, we ask, what would the ’55 Hudson look like had the merger been between General Motors, Ford Motor Company, Chrysler Corporation, or the newly merged Studebaker/Packard?

1955 Chevrolet Drawings

1955 Chevrolet by AMC

Note: Frank Peiler is the publisher emeritus of Consumer Guide Automotive. For more of Frank’s “What If?” artwork, check out his blogs on the 1957 Mercury, 1957 Packard, Cord 810, and Lincoln Continental.

The 1955 Chevrolet had it all. It was all-new from bumper to bumper with a new frame, new V8 engine, and new body.

The body design was a complete departure from previous Chevys. The hood was low, and the fender line was window-sill high. With a wide panoramic windshield and Ferrari-like grille, it looked like it was designed as a show car for one of the General Motors Motoramas. Here it is in hardtop form . . .

1957 Mercury Turnpike Cruiser

Mercury Turnflite Cruiser by Chrysler (as imagined by Frank Peiler)

2018 Land Rover Discovery Diesel

2018 Land Rover Discovery HSE Luxury Td6 in Loire Blue Metallic (a $710 option)

Quick Spin

2018 Land Rover Discovery HSE Luxury Td6

Class: Premium Midsize Crossover

Miles driven: 310

Fuel used: 15.1 gallons

2019 Cadillac CT6 V-Sport

2019 Cadillac CT6 V-Sport

New York Auto Show The 2018 New York Auto Show is almost a week away, but GM’s Cadillac division has already released info on one of the vehicles that will be making its global debut there. The 2019 Cadillac CT6 V-Sport is a high-performance version of Cadillac’s flagship large sedan; it is powered by an all-new twin-turbocharged 4.2-liter V8 and comes exclusively with all-wheel drive.