According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”
My favorite bit of co-branding is the tantalizing hookup of Jay’s potato chips with the Open Pit barbeque sauce. The result of that wonderful union is arguably the best BBQ chips you can find in the Chicago area. Good stuff.
Carmakers are not immune to the lure of co-branding, and have engaged in a number of branding partnerships over the years, some to good effect, some not so much. Here we have collected a number of print ads for vehicles which were co-branded. How many of these do you recall? For the record, we realize that the Ultra Brite Volkswagen shown below was just a giveaway car and not an actual production vehicle–we just thought the ad was cool. If you remember any co-branding efforts not pictured here, tell us about it. The place to leave comments is down below.
1972 AMC Gremlin Levi’s Edition
1972 AMC Hornet Sportabout Gucci Edition
1975 Ultra Brite Volkswagen Beetle
1978 Cadillac Seville Gucci Edition
1980 Lincoln Mark VI Designer Editions
1984 Ford Thunderbird Fila Edition
1986 Ford Bronco II Eddie Bauer Edition
1993 Mercury Villager Nautica Edition
2001 Mitsubishi Pajero Mini Snoopy Edition
2001 Subaru Outback L.L. Bean Edition
2012 Jeep Wrangler Call of Duty Edition
(Click below for enlarged images)
Co-Branded Cars Gallery