May
18
Eagle Premier ES, Eagle Ads

1989 Eagle Premier ES Limited

There were Eagle cars because the folks at Chrysler didn’t think the Jeep brand could stand on its own. Of course, this decision was made in the late Eighties. No one today would question Jeep’s viability as a stand-alone brand today.

When Chrysler bought American Motors (AMC) in 1987, AMC was entangled in a relationship with French carmaker Renault. One outcome of that hookup was the production of the Renault Alliance and Encore small cars at AMC’s factory in Kenosha, Wisconsin.

After the acquisition, Chrysler maintained that relationship, tapping Renault for several cars to be marketed under the new Eagle banner. Chrysler also reached out to long-time partner Mitsubishi for Eagle vehicles. The result of these partnerships was an eclectic and arguably interesting lineup of cars unlike anything else being sold in the U.S. at the time. The cars were fresh-looking, a little quirky, and ultimately, mostly unsellable.

Here are some of the cars sold under the Eagle banner:

2000 GTX (1991-1992)

Built by Mitsubishi, this Canadian-market-only Eagle was a clone of the Mitsubishi Galant compact sedan.

Medallion (1988-1989)

Built by Renault in France, the Medallion small sedan was a retrimmed Renault 21. Before it became an Eagle, the Medallion was sold in the U.S. as a Renault (see ad in gallery below).

Premier (1988-1992)

Designed by AMC and Renault, the Premier was to have been sold as a Renault in the U.S. before it was rebranded an Eagle. This largish midsize sedan was built in Canada. A version of this car was sold as the Dodge Monaco between 1990 and 1992.

Summit (1989-1996)

Built by Mitsubishi, the subcompact Summit was offered in a number of body styles, including a versatile small van with a sliding side door.

Talon (1990-1998)

Easily the best-selling Eagle, this small sporty hatchback was designed by Mitsubishi and built at Diamond-Star Motors in Normal, Illinois. (Diamond-Star was a manufacturing joint venture between Chrysler and Mitsubishi.) Available with a 16-valve turbocharged engine and AWD, the topline Talon TSi was a legitimate performer. The Talon was mechanically similar to the Mitsubishi Eclipse and Plymouth Laser, both of which were also built in Normal.

Vision (1993-1997)

The replacement for the Premier was built on Chrysler’s “LH” platform, which also underpinned the similar Dodge Intrepid and Chrysler Concorde.

Vista (1988-1992)

The Canada-only Vista line included a number of small offerings, all built by Mitsubishi.

Eagle may feel like just a blip on the automotive timeline, but the brand lingered for a dozen years–from 1988 to 1999. For your consideration, we have collected a number of Eagle print ads for your consideration. If you’ve ever spent time with an Eagle vehicle, please tell us about it. The place to leave comments is down below.

More classic car ads

 

Eagle Ads

1988 Eagle Premier

1988 Eagle Premier

1988 Eagle Premier Ad

Short Timers: Recalling the 1999-2002 Daewoo Models

 

1988 Renault/Eagle Medallion

1988 Renault Medallion

1988 Renault Medallion Ad

Dead-Brand Madness! 10 Classic DeSoto Ads

 

1989 Eagle Dealer Ad

1989 Eagle Dealer Ad

1989 Eagle Dealer Ad

Dead-Brand Madness! 10 Classic Edsel Ads

 

1989 Eagle Dealer Ad

1989 Eagle Dealer Ad

1989 Eagle Dealer Ad

Dead Car Brands and Meat-Substitute Word Search

 

1989 Eagle Premier

1989 Eagle Premier

1989 Eagle Premier Ad

Dead-Brand Madness: 10 Classic Car Ads from the 80s and 90s

 

1990 Eagle Dealer Ad

1990 Eagle Dealer Ad

1990 Eagle Dealer Ad

Aussie Madness! A Gallery of Australian Car Ads

 

1990 Eagle Premier

1990 Eagle Premier

1990 Eagle Premier Ad

Performance Madness! 10 Classic Muscle Car Ads

 

1990 Eagle Premier

1990 Eagle Premier

1990 Eagle Premier Ad

Rides and Rock: 5 Car Commercials with Great Music

 

1990 Eagle Summit

1990 Eagle Summit

1990 Eagle Summit Ad

Model-Year Madness! Classic Ads Featuring the Coupes of 1976

 

1990 Eagle Talon

1990 Eagle Talon

1990 Eagle Talon Ad

Marketing Madness! An Ad Gallery of Co-Branded Cars

 

1991 Eagle 2000 GTX

1991 Eagle 2000 GTX

1991 Eagle 2000 GTX Ad (Canada)

Streamline Madness! A Gallery of Automotive Aerodynamics in Print Ads

 

1991 Eagle Talon

1991 Eagle Talon

1991 Eagle Talon (BFGoodrich Ad)

Downpour Madness! Classic Car Ads Featuring Cars in the Rain

 

1992 Eagle Summit Wagon

1992 Eagle Summit wagon

1992 Eagle Summit Wagon (Canada)

Forgotten Functionality: Recalling the 1994 Eagle Summit Wagon, Mitsubishi Expo, and Plymouth Colt Vista

 

1993 Eagle Vision

1993 Eagle Vision

1993 Eagle Vision Ad

Model-Year Madness! 12 Sporty Car Ads from 1989

 

1994 Eagle Vision

1994 Eagle Vision

1994 Eagle Vision

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Eagle Ads Gallery

(Click below for enlarged images)

Eagle Ads

Unsettling Transition: The 1988 Eagle Lineup

Eagle Ads