Oct
24
1980 Chevrolet Monte Carlo

1980 Chevrolet Monte Carlo

The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.

Though launched almost at the same time in 1979, the Buick Skylark, Chevrolet Citation, Oldsmobile Omega, and Pontiac Phoenix were all 1980 models, and the media blitz lasted throughout that calendar year.

Though it sometimes seemed overshadowed by the madness surrounding the X-Car launch, there was plenty of other car advertising to enjoy in 1980. Here, we’ve collected 10 classic automotive print ads, only one of which is for an X-Car. For a full tribute to the X-Car ads of 1980, check out this post.

Also, please enjoy this American Motors TV spot. If you recall spending time with any of these ‘80s, please tell us about it. The place for comments is below the last car.

More classic ads

 

Chevrolet Monte Carlo

1980 Chevrolet Monte Carlo

1980 Chevrolet Monte Carlo Ad

 

Dodge Aspen

1980 Dodge Aspen Ad

1980 Dodge Aspen Ad

 

Ford Fairmont

1980 Ford Fairmont Ad

1980 Ford Fairmont Ad

 

International Scout

1980 International Scout Ad

1980 International Scout Ad

Canine Madness: 10 Classic Car Ads Featuring Dogs

 

Lincoln Continental Mark VI

1980 Lincoln Mark VI Ad

1980 Lincoln Continental Mark VI Ad

 

Mercury Zephyr

1980 Mercury Zephyr Ad

1980 Mercury Zephyr Ad

 

Oldsmobile Omega

1980 Oldsmobile Omega Ad

1980 Oldsmobile Omega Ad

 

Pontiac Grand Prix

1980 Pontiac Grand Prix Ad

1980 Pontiac Grand Prix Ad

 

Toyota Celica

1980 Toyota Celica Ad

1980 Toyota Celica Ad

 

1980 Volkswagen Pickup Truck

1980 Volkswagen Pickup Ad

1980 Volkswagen Pickup Truck Ad

10 Most-Expensive American Sedans of 1980

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