![1988 Mercury Cougar, Mercury Cougar Ads](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/Screen-Shot-2018-09-12-at-2.34.25-PM-1024x505.png)
In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.
Oldsmobile’s Cutlass comes pretty close, as Olds began applying that name to virtually every product in its lineup by mid Eighties. And Collectible Automobile Editor-in-Chief John Biel points out that Chrysler did a pretty fair job of giving the LeBaron tag a workout–which it certainly did.
But, considering the diversity of the vehicles it was applied to, I say that the Cougar name saw the broadest usage. To celebrate the Cougar, in all its forms and incarnations, we have amassed a gallery of 10 print ads and one TV commercial.
If you’ve ever spent time with a Cougar–of any type–please tell us about it. The place to leave comments is down below the last ad.
Mercury Cougar Ads
1967 Mercury Cougar
![1967 Mercury Cougar, Mercury Cougar Ads](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1967.png)
Car Spotter: 1969 Mercury Cougar Eliminator
1971 Mercury Cougar
![1971 Mercury Cougar](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1971.jpg)
Consumer Guide Ranks the Sporty Compacts of 1972 (Pony Car Shootout)
1974 Mercury Cougar
![1974 Mercury Cougar](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1974-768x1024.png)
Personal-Luxury Place Holder: 1975-1976 Ford Elite
1977 Mercury Cougar
![1977 Mercury Cougar Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1977-1024x695.png)
Review Flashback! 1977 Mercury Cougar
1980 Mercury Cougar
![1980 Canadian Cougar Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1980-770x1024.jpg)
Smaller Still: The Personal Luxury Cars of 1980
1981 Mercury Cougar
![1981 Mercury Cougar Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1981.jpg)
Downsized Like Crazy: The Fox-Platform Fords of 1981
1982 Mercury Cougar
![1982 Mercury Wagon Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1982.png)
Model-Year Madness! 10 Classic Ads From 1982
1984 Mercury Cougar
![1984 Mercury Cougar](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1984-1024x663.jpg)
Review Flashback! 1984 Ford Thunderbird Turbo Coupe
1989 Mercury Cougar
![1989 Mercury Cougar Ad, Mercury Cougar Ads](https://blog.consumerguide.com/wp-content/uploads/sites/2/2018/09/1989-1.jpg)
Used-Car Review: 1989-1997 Mercury Cougar
Mercury Cougar Ads