Sep
12
1988 Mercury Cougar, Mercury Cougar Ads

1988 Mercury Cougar

In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.

Oldsmobile’s Cutlass comes pretty close, as Olds began applying that name to virtually every product in its lineup by mid Eighties. And Collectible Automobile Editor-in-Chief John Biel points out that Chrysler did a pretty fair job of giving the LeBaron tag a workout–which it certainly did.

But, considering the diversity of the vehicles it was applied to, I say that the Cougar name saw the broadest usage. To celebrate the Cougar, in all its forms and incarnations, we have amassed a gallery of 10 print ads and one TV commercial.

If you’ve ever spent time with a Cougar–of any type–please tell us about it. The place to leave comments is down below the last ad.

More classic car ads

 

Mercury Cougar Ads

1967 Mercury Cougar

 1967 Mercury Cougar, Mercury Cougar Ads

1967 Mercury Cougar Ad

Car Spotter: 1969 Mercury Cougar Eliminator

 

1971 Mercury Cougar

1971 Mercury Cougar

1971 Mercury Cougar Ad

Consumer Guide Ranks the Sporty Compacts of 1972 (Pony Car Shootout)

 

1974 Mercury Cougar

1974 Mercury Cougar

1974 Mercury Cougar Ad

Personal-Luxury Place Holder: 1975-1976 Ford Elite

 

1977 Mercury Cougar

1977 Mercury Cougar Ad

1977 Mercury Cougar Ad

Review Flashback! 1977 Mercury Cougar

 

1980 Mercury Cougar

1980 Canadian Cougar Ad

1980 Mercury Cougar Ad (Canada)

Smaller Still: The Personal Luxury Cars of 1980

 

1981 Mercury Cougar

1981 Mercury Cougar Ad

1981 Mercury Cougar Ad

Downsized Like Crazy: The Fox-Platform Fords of 1981

 

1982 Mercury Cougar

1982 Mercury Wagon Ad

1982 Mercury Wagon Ad

Model-Year Madness! 10 Classic Ads From 1982

 

1984 Mercury Cougar

1984 Mercury Cougar

1984 Mercury Cougar Ad

Review Flashback! 1984 Ford Thunderbird Turbo Coupe

 

1989 Mercury Cougar

1989 Mercury Cougar Ad, Mercury Cougar Ads

1989 Mercury Cougar Ad

Used-Car Review: 1989-1997 Mercury Cougar

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Mercury Cougar Ads

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