Feline Madness! A Gallery of Mercury Cougar Ads

Tom Appel

6 years ago

1988 Mercury Cougar, Mercury Cougar Ads — 1988 Mercury Cougar

In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.

Oldsmobile’s Cutlass comes pretty close, as Olds began applying that name to virtually every product in its lineup by mid Eighties. And Collectible Automobile Editor-in-Chief John Biel points out that Chrysler did a pretty fair job of giving the LeBaron tag a workout–which it certainly did.

But, considering the diversity of the vehicles it was applied to, I say that the Cougar name saw the broadest usage. To celebrate the Cougar, in all its forms and incarnations, we have amassed a gallery of 10 print ads and one TV commercial.

If you’ve ever spent time with a Cougar–of any type–please tell us about it. The place to leave comments is down below the last ad.

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