Posts from ‘Review Flashback!’
Created for the U.S. military, the High Mobility Multipurpose Wheeled Vehicle (HMMWV, and more colloquially, Humvee) was engineered as a replacement for the M151 jeep vehicles and other light trucks that were previously the Armed Forces’ primary modes of light-duty transportation.
If you were looking for a solid investment back in 2006, you should have bought Ford. Not Ford stock, mind you, which is worth about the same $8.50 today as it was 13 years ago, but the Ford GT.
What comes of a car like the Prowler? Despite a long list of credentials–including its striking open-wheel design, the fact that it survived the death of of its original brand, and a spate of cool special-edition colors–the Prowler doesn’t seem to engender the kind of present-day enthusiast interest one might think it should.
Dealing with legacy product is probably one of the most challenging parts of an automaker product planner’s job. What does a brand do with aging, unhip product that still sells relatively well, but compromises a marque’s image with the younger buyers that marketers so desperately want to attract?