![A Gallery of 1988 Sedan Ads](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/Screen-Shot-2020-08-17-at-2.56.27-PM.png)
By 1988, light-duty trucks—a category which includes pickups, minivans, and SUVs—accounted for roughly one third of new-vehicle sales. At the time, the popularity of trucks seemed scandalous to many in the automotive media, most whom wagged a stern figure at automakers, warning that a sudden surge in the price of gas would leave dealers with lots full of unsellable product.
And while a brief spike in gas prices around the turn of the 21st Century did, briefly, suppress the public’s interest in SUVs and crossovers, three decades later “trucks” are selling better than ever. In fact, during the first two months of the COVID-19 shutdown, crossover sales accounted for as much as 80 percent of what sales there were during that time.
Let’s return to 1988 and spend a little time with the sedans of the day. Collected here for you are 16 vintage print ads and one pretty entertaining TV commercial. If you remember spending time in one of these cars, tell us about it. The place to leave comments is down below.
A Gallery of 1988 Sedan Ads
Alfa Romeo Milano
![1988 Alfa Romeo Milano Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/612uzx548RL._AC_SL1040_.jpg)
More Alfa Romeo news and reviews
Acura Legend
![1988 Acura Legend Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Acura-Legend-Ad.jpg)
Acura: The Racing in its Blood
Audi 80
![1988 Audi 80 Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Audi-80-Ad.jpg)
Office Faux Pas: Pinstriping an Audi
Buick Park Avenue
![1988 Buick Park Avenue Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Buick-Park-Avenue-Ad-2.jpg)
Chevrolet Corsica
![1988 Chevrolet Corsica Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Chevrolet-Corsica-Ad.jpg)
Future Collectibles: 2014-2016 Chevrolet SS
Chrysler New Yorker
![1988 Cheysler New Yorker Landau.Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Cheysler-New-Yorker-Landau.Ad_.jpg)
Dodge Colt
![1988 Dodge Colt Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Dodge-Colt-Ad.jpg)
Dodge Dynasty
![1988 Dodge Dynasty Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Dodge-Dynasty-Ad-.jpg)
Fratzog Madness! 10 Classic Dodge Ads
Ford Taurus
![1988 Ford Taurus Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Ford-Taurus-Ad-.jpg)
Future Shock: 1985 Ford LTD vs. 1986 Ford Taurus
Honda Accord
![1988 Honda Accord LX Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Honda-Accord-LX-Ad.jpg)
Review Flashback! 1982 Honda Accord
Jaguar XJ6
![1988 Jaguar XJ6 Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Jaguar-XJ6-Ad.jpg)
Consumer Guide Picks the 15 Best-Looking Cars of All Time*
Mercury Sable
![1988 Mercury Sable Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Mercury-Sable-Ad.jpg)
Forgotten Concept: Mercury Meta One
Pontiac Bonneville
![1988 POntiac Bonneville SSE Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-POntiac-Bonneville-SSE-Ad.jpg)
Poncho Madness! 10 Classic Pontiac Ads
Renault Medallion
![1988 Renault Medallion Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Renault-Medallion-Ad-.png)
Unsettling Transition: The 1988 Eagle Lineup
Toyota Cressida
![1988 Toyota Cressida Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Toyota-Cressida-Ad-.jpg)
Review Flashback! 1980 Toyota Cressida Wagon
Volvo 740
![1988 Sedan Ads](https://blog.consumerguide.com/wp-content/uploads/sites/2/2020/08/1988-Volvo-740-Ad.jpg)
Check out the Consumer Guide Car Stuff Podcast