1980 Plymouth Gran Fury

When Chrysler Corporation rolled out its redesigned big car for 1979, it did so without including a Plymouth in the lineup. New for 1979—though arguably not new enough—were the Dodge St. Regis, replacing the Royal Monaco, and the Chrysler New Yorker and Newport, the latter of which was intended to be the affordable big car in Chrysler/Plymouth showrooms.

Disappointing sales across the “R-Body” line led Chrysler to rethink its marketing plan. The Gran Fury arrived just a model year after the other large cars, boasting a budget-friendly $6280 base price, well below the $6724 and $6849 starting prices of the St. Regis and Newport, respectively.

1980 Plymouth Gran Fury
Text extract from Consumer Guide “Auto ’80” (continued below)

Alas, a low price wasn’t enough to move the Gran Fury, or any of Chrysler’s big cars. While almost 8 inches longer than Chevrolet’s wildly popular Impala and Caprice models, the Gran Fury and its ilk were no larger inside. Additionally, riding on modified rear-leaf-sprung architecture that dated back to the early Sixties, the Chrysler large-car quartet was no match in ride and handling for Ford’s and GM’s more modern big cars.

1980 Plymouth Gran Fury
Text extract from Consumer Guide “Auto ’80”

After a brief 2-year run, Chrysler pulled the plug on Gran Fury, having built just over 26,000 cars. Especially rare are 1981 models, of which just over 7000 were sold.

1980 Plymouth Gran Fury
1980 Plymouth specs

Review Flashback! 1977 Impala and Caprice

1980 Plymouth Gran Fury
The 1980 Gran Fury could be had with the 225-inch “Slant Six”, or a V8 of 318 or 360 inches.

Check out another ‘Flashback Review!’

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