Ford Motor Company’s Mercury division was taken from us in 2011. The brand’s demise came during a flurry of marque terminations, and was bracketed by the shutdown of Pontiac (2010) and the final model year of Saab (2012).
Though hard to pinpoint exactly, Mercury’s market position probably hewed most closely to GM’s Oldsmobile division, though both brands drifted at different times between being slightly sporty to being more luxury focused.
I’m sure some readers will argue otherwise, but to me Mercury hit its design apex in the Sixties, selling cars that were dramatically sleek and angular–and, more importantly, easily recognizable as Mercs.
Collected here for your consideration are 15 classic Mercury print ads, and one seriously entertaining TV commercial.
Note: We’re intentionally excluded Cougar ads from this post. To check out some Cougar advertising, click here for an article dedicated exclusively to that nameplate.
If there’s a Mercury in your past, please tell us about it. The place to leave comments is down below.
Feline Madness! A Gallery of Mercury Cougar Ads
Review Flashback! 1977 Mercury Cougar
Cheap Wheels: 1987-88 Mercury Cougar
Car Spotter: 1969 Mercury Cougar Eliminator
Cheap Wheels: 2001-2003 Mercury Grand Marquis LSE
Review Flashback! 1986 Merkur XR4Ti
Photo Feature: 1966 Mercury Monterey Two-Door Sedan
Photo Feature: 1966 Mercury Park Lane Convertible
Photo Feature: 1959 Mercury Colony Park
’80s Flashback: 1987 Mercury Merkur Rapido XR4Ti
What if General Motors, Chrysler, or AMC Had Designed the 1957 Mercury Turnpike Cruiser?
Personal-Luxury Place Holder: 1975-1976 Ford Elite
Dead-Brand Madness! 10 Classic Edsel Ads
The 8 Best-Looking Cars of 1978