Quicksilver Madness! 15 Classic Mercury Ads

Nov

Quicksilver Madness! 15 Classic Mercury Ads

Written by Tom Appel in Classic Car Ads, Classic Cars, Mercury, Video

1976 Mercury Capri II S

Ford Motor Company’s Mercury division was taken from us in 2011. The brand’s demise came during a flurry of marque terminations, and was bracketed by the shutdown of Pontiac (2010) and the final model year of Saab (2012).

Though hard to pinpoint exactly, Mercury’s market position probably hewed most closely to GM’s Oldsmobile division, though both brands drifted at different times between being slightly sporty to being more luxury focused.

I’m sure some readers will argue otherwise, but to me Mercury hit its design apex in the Sixties, selling cars that were dramatically sleek and angular–and, more importantly, easily recognizable as Mercs.

Collected here for your consideration are 15 classic Mercury print ads, and one seriously entertaining TV commercial.

Note: We’re intentionally excluded Cougar ads from this post. To check out some Cougar advertising, click here for an article dedicated exclusively to that nameplate.

If there’s a Mercury in your past, please tell us about it. The place to leave comments is down below.

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