1971 Chrysler Imperial, Hidden Headlamps, Hidden Headlights
1971 Imperial LeBaron

If you trust Wikipedia, the Cord 810 was among the first automobiles to sport hidden headlamps. As far as design trends go, that’s a pretty auspicious starting point. For the purposes of this gallery, we are making a clear distinction between hidden headlamps—those found in or near a traditional grille–and pop-up headlamps along the lines of those found on the early-generation Mazda Miata or RX-7.

Sadly, the in-grille concealed headlamp is now mostly a thing of the past. The large, rectangular grille—the traditional home of concealed headlights—has given way to more sloped, less chrome-y front clips that leave little space to hide a pair of headlights.

For your consideration, we have gathered a dozen classic car ads, each touting a car with hidden headlamps. If you have a favorite hidden-headlamp car, tell us about it. The place to leave comments is down below.

More classic car ads

Ads Featuring Cars With Hidden Headlamps


1942 DeSoto

1942 DeSoto Ad, Cars With Hidden Headlamps
1942 DeSoto Ad

Dead-Brand Madness! 10 Classic DeSoto Ads


1967 Chevrolet Camaro

1967 Chevrolet Camaro Ad
1967 Chevrolet Camaro Ad

Chevrolet Camaro Z/28: A History in Photographs


1967 Oldsmobile Toronado

1967 Oldsmobile Toronado Ad
1967 Oldsmobile Toronado Ad

Rocket Madness! 10 Classic Oldsmobile Ads


1968 Dodge Charger

1968 Dodge charger Ad
1968 Dodge Charger Ad

What was the Dukes of Hazzard Car?


1968 Pontiac Grand Prix

1968 Pontiac Grand Prix Ad

Art Fitzpatrick: The Man Who Drew Pontiacs


1969 Buick Riviera

1969 Buick Riviera Ad
1969 Buick Riviera Ad

Review Flashback! 1985 Buick Riviera


1970 Mercury Marquis Colony Park

1970 Mercury Marquis Colony Park Ad
1970 Mercury Marquis Colony Park Ad

The 5 Most-Expensive American Wagons of 1969


1971 Imperial LeBaron by Chrysler

1971 Chrysler Imperial Ad
1971 Chrysler Imperial Ad

Forgotten Concept: Chrysler Imperial


1971 Plymouth Fury

1971 Plymouth Ad

Readers Strike Back: 12 More Great Car Grilles


1981 Ford Thunderbird

1980 Ford Thunderbird Ad
1981 Ford Thunderbird Ad

Review Flashback! 1984 Ford Thunderbird Turbo Coupe


1988 Chrysler LeBaron

1988 Chrysler LeBaron Ad
1988 Chrysler LeBaron Ad

Mainstream Mainstay: 1977-1995 Chrysler LeBaron


1988 Oldsmobile Toronado Troféo

1988 Oldsmobile Toronado Troféo Ad
1988 Oldsmobile Toronado Troféo Ad

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Cars With Hidden Headlamps Gallery

(Click below for enlarged images)

Cars With Hidden Headlamps

Hidden Headlamps: The Awkward Years

Cars With Hidden Headlamps

Car Stuff Podcast

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