![1971 Chrysler Imperial, Hidden Headlamps, Hidden Headlights](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/Screen-Shot-2021-08-16-at-12.49.37-PM-1024x696.png)
If you trust Wikipedia, the Cord 810 was among the first automobiles to sport hidden headlamps. As far as design trends go, that’s a pretty auspicious starting point. For the purposes of this gallery, we are making a clear distinction between hidden headlamps—those found in or near a traditional grille–and pop-up headlamps along the lines of those found on the early-generation Mazda Miata or RX-7.
Sadly, the in-grille concealed headlamp is now mostly a thing of the past. The large, rectangular grille—the traditional home of concealed headlights—has given way to more sloped, less chrome-y front clips that leave little space to hide a pair of headlights.
For your consideration, we have gathered a dozen classic car ads, each touting a car with hidden headlamps. If you have a favorite hidden-headlamp car, tell us about it. The place to leave comments is down below.
Ads Featuring Cars With Hidden Headlamps
1942 DeSoto
![1942 DeSoto Ad, Cars With Hidden Headlamps](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/1942-798x1024.jpg)
Dead-Brand Madness! 10 Classic DeSoto Ads
1967 Chevrolet Camaro
![1967 Chevrolet Camaro Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/1967-Camaro-SS-Ad-2-767x1024.jpg)
Chevrolet Camaro Z/28: A History in Photographs
1967 Oldsmobile Toronado
![1967 Oldsmobile Toronado Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/57-795x1024.jpg)
Rocket Madness! 10 Classic Oldsmobile Ads
1968 Dodge Charger
![1968 Dodge charger Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/68cc-728x1024.jpg)
What was the Dukes of Hazzard Car?
1968 Pontiac Grand Prix
![](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/1968-Pontiac-786x1024.png)
Art Fitzpatrick: The Man Who Drew Pontiacs
1969 Buick Riviera
![1969 Buick Riviera Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/71uEAfGxYdL._AC_SL1210_-706x1024.jpg)
Review Flashback! 1985 Buick Riviera
1970 Mercury Marquis Colony Park
![1970 Mercury Marquis Colony Park Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/1970_Marquis_Colony_Park._If_Lincoln_Continental_Made_A_Wagon2C_This_Would_Be_It._Print_Ads_6e612dcd-02e4-46ed-9675-f117f9300c32-914x1024.jpg)
The 5 Most-Expensive American Wagons of 1969
1971 Imperial LeBaron by Chrysler
![1971 Chrysler Imperial Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/1971-Chrysler-Imperial-774x1024.jpg)
Forgotten Concept: Chrysler Imperial
1971 Plymouth Fury
Readers Strike Back: 12 More Great Car Grilles
1981 Ford Thunderbird
![1980 Ford Thunderbird Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/In-a-world-of-ordinary-cars-1981-Thunderbird-1980-788x1024.jpg)
Review Flashback! 1984 Ford Thunderbird Turbo Coupe
1988 Chrysler LeBaron
![1988 Chrysler LeBaron Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/1988-763x1024.png)
Mainstream Mainstay: 1977-1995 Chrysler LeBaron
1988 Oldsmobile Toronado Troféo
![1988 Oldsmobile Toronado Troféo Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2021/08/1988-1024x695.jpg)
Listen to the Consumer Guide Car Stuff Podcast
Cars With Hidden Headlamps Gallery
(Click below for enlarged images)
Cars With Hidden Headlamps
Cars With Hidden Headlamps