Feb
03
Classic SUV Ads

1970 GMC Jimmy

We can pretend that this whole crossover thing came out of nowhere, but that really isn’t the case. In reality, utility vehicles have been with us nearly as long as the automobile has–it’s just that the “trucks” were generally marginalized as commercial vehicles and mostly dismissed by the average family-vehicle consumer.

If anything, this gallery of classic utility-vehicle ads serves as a loose timeline for the SUV’s gradual integration into the mainstream new-vehicle market.

Our primary focus here is on old-school, body-on-frame trucks. That said, the Jeep Grand Cherokee at the bottom of the page is really a unibody vehicle, though it maintains enough of that trucky attitude to make our list.

If you’ve spent time with any of these classic utes, please tell us about it. The place to leave comments is down below.

 

Classic SUV Ads

1935 Chevrolet Suburban

1935 Chevrolet Suburban

1935 Chevrolet Suburban Ad

4WD Madness! 10 Classic Lada Niva Ads

 

1936 Plymouth Westchester Suburban

1936 Plymouth Westchester, Station Wagon, Station Hack

1936 Plymouth Westchester Suburban Ad

Aussie Madness! 12 Classic Ute Ads

 

1951 Willys

1943 Willys Ad

1951 Willys

Bulldog Madness! 10 Classic Mack Truck Ads

 

1962 Datsun Patrol

1958 Datsun Patrol Ad

1962 Datsun Patrol Ad

Winter Madness! 10 Classic Car Ads Featuring Snow

 

1965 Toyota Land Cruiser

1965 Toyota Land Cruiser Ad

1965 Toyota Land Cruiser Ad

4WD Madness! 10 Classic Jeep Ads

 

1966 Jeep Wagoneer

1966 Jeep Wagoneer Ad

1966 Jeep Wagoneer Ad

’60s Madness! 10 Years of Classic Pickup Truck Ads

 

1966 Ford Bronco

1966 Ford Bronco Ad

1966 Ford Bronco Ad

’70s Madness! 10 Years of Classic Pickup Truck Ads

 

1969 International Scout

1969 International Scout Ad

1969 International Scout Ad

Vannin’ Madness! 5 Classic Van Ads

 

1970 GMC Jimmy

1970 GMC Jimmy Ad, Print Ad

1970 GMC Jimmy Ad

Grabowsky Madness! 10 Classic GMC Ads

 

1973 International Scout

1973 International Scout Ad

1973 International Scout Ad

Convoy Madness! 12 Classic CB-Radio Ads

 

1974 Dodge Ramcharger

1974 Dodge Ramcharger Print Ad

1974 Dodge Ramcharger Ad

Family Madness! 6 Classic Car Ads Featuring The Entire Clan

 

1975 Plymouth Trail Duster

1975 Plymouth Trail Duster

1975 Plymouth Trail Duster Ad

Photo Feature: 1954 International Model R-140 Station Wagon

 

1978 Ford Bronco

1978 Ford Bronco Print Ad

1978 Ford Bronco Ad

Forgotten Trim Level: 2003-2004 Ford Explorer NBX

 

1982 Ford Bronco

1982 Ford Bronco, Classic SUV Ads

1982 Ford Bronco Ad

Temporary Trucks: Five Rigs You’ve Probably Forgotten

 

1984 Jeep Wagoneer

1984 Jeep Wagoneer Ad

1984 Jeep Wagoneer Ad

5 Discontinued Trucks You’ve Totally Forgotten About

 

1984 GMC S-15 Jimmy

1984 GMC S-15 Jimmy Print Ad

1984 GMC S-15 Jimmy Ad

Too Spicy For America: The Mexico-Only 1999-2001 Dodge Ramcharger

 

1989 Mitsubishi Montero

1989 Mitsubishi Montero Print Ad, Classic SUV Ads

1989 Mitsubishi Montero Ad

Ranchero Sequel: Remembering the Short-Lived Ford Durango

 

1992 Land Rover Defender 110

1992 Defender 110 Ad

1992 Land Rover Defender 110 Ad

Full-Size 4WD: The Big Rigs of 1989

 

1999 Jeep Grand Cherokee

1999 Jeep Grand Cherokee Ad

1999 Jeep Grand Cherokee Ad