1988 Lincoln Town Car
1988 Lincoln Town Car

Fans of classic TV Westerns likely recall the show Have Gun – Will Travel as one of the darker, more moralistic shows of the genre. The half-hour drama packed a lot into each episode, and usually included a pathos-filled final scene that likely left many viewers wondering if the bad guys might have been taught a lesson in a slightly less troubling manner.

Richard Boone as Paladin.
Richard Boone as Paladin.

Because the show’s producers had just 30 minutes in which to tell their tale, the story often leapt quickly from San Francisco–home of protagonist Paladin (Richard Boone)–to someplace in the untamed wilds east of California.

Something my wife and daughter noticed is that, no matter where he was plying his trade, Paladin always seemed to be riding the same black horse—a detail never explained to viewers. While it is possible that Paladin actually had a favorite stead shipped to the location of each job, that seems improbable.

More likely, the man in black rented horses as needed, and always managed to find similar-looking rides.

Things are much easier for travelers today, as cars are likely much easier to rent—and care for—than horses would have been. As for finding the exact same car each time you rent, that can probably be arranged too, providing you stick with the same rental outfit.

I can’t say if any of the following vehicles would have proved a worthy rental for Paladin, but for most folks they likely would have done the trick. We’re got 20 rental car ads to share with you below–let us know if you’ve ever rented one of the cars seen here.

More classic car ads


Classic Rental Car Ads

Olin’s U Drive It–1948

1948 Olin's Ad
1948 Olin’s Ad

Just Your Average 1948 Chrysler Town and Country Convertible . . . Or Is It? (Monster Engine Swap Content)



1949 Hertz Ad
1949 Hertz Ad (1949 Chevrolet)

Photo Feature: 1949 Cadillac Coupe de Ville Show Car



1954 Hertz Ad
1954 Hertz Ad (1954 Ford)

Photo Feature: 1954 Hudson Jet-Liner Convertible Prototype



1957 Avis Ad
1957 Avis Ad (1957 Ford)

Model-Year Madness! 10 Classic Ads From 1957



1958 Avis Ad
1958 Avis Ad (1958 Ford)

Model-Year Madness! 10 Classic Ads From 1958



Sam Snead, 1958 Hertz Print Ad, 1958 Chevrolet
1958 Hertz Ad (1958 Chevrolet)

The 1958 Borgward Isabella Was “First in Sales”**



1965 Hertz Ad (1965 Chevrolet Impala)

Model-Year Madness! 10 Classic Ads From 1965



1966 Hertz Ad
1966 Hertz Ad (1966 Shelby Mustang GT350-H)

More Shelby news and reviews



1966 Hertz Ad
1966 Hertz Ad (1966 Ford Custom 500)

Model-Year Madness! 10 Classic Ads From 1966



1968 Budget Ad (1968 Chevrolet Impala)
1968 Budget Ad (1968 Chevrolet Impala)

Model-Year Madness! 10 Classic Ads From 1968



1970 Avis Ad (1970 Ford Falcon) (Australia)
1970 Avis Ad–Australia (1970 Ford Falcon)

Aussie Madness! 12 Classic Ute Ads



1971 Airways Ad (1971 Ford LTD)

The Intermediate Sedans of 1971



1973 Budget Ad (1973 Chevrolet Vega)
1974 Budget Ad (1974 Chevrolet Vega)

The Consumer Guide Best Buys of 1974



1976 General Car Rental Ad
1976 General Ad (1976 Chevrolet Nova)

Bargain Bling: 5 1976 Economy Cars with Luxury-Car Trim



1977 Budget Ad
1977 Budget Ad (1977 Buick Regal)

Mainstream Mainstay: 1977-1995 Chrysler LeBaron



1983 National Ad (!983 Pontiac 6000)
1983 National Ad (1983 Pontiac 6000)

Model-Year Madness! 10 Classic Ads From 1983



1988 Budget Ad (1988 Lincoln Town Car)
1988 Budget Ad (1988 Lincoln Town Car)

Hard to Park: The 5 Longest Cars of 1988



1992 Thrifty Ad, Wayne Gretzky
1992 Thrifty Ad (Canada)

North of the Border Madness! 10 Classic Canadian-Car Ads



2007 Hertz Ad
2007 Hertz Ad (2007 Chrysler PT Cruiser)

Review Flashback! 2007 Chrysler PT Cruiser



Corvette ZHZ, Rental Car Ads
2008 Hertz Ad (2008 Chevrolet Corvette ZHZ)

More Corvette news and reviews

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Rental Car Ads

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